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  • Xtra Mile Marketing Solutions

3 Ways Tiktok Can Improve Your Marketing Strategy

While Tiktok is a fun application where individuals can participate in different trends or challenges, it can also be an extremely effective marketing tool. The algorithm is set up so that every video you post has a chance of going viral leading to opportunities for rapid expansion in social media presence, company growth, and unlimited experimentation. Here are three specific ways TikTok can improve your marketing strategy:

Makes it easier to reach a larger and more diverse audience: It may surprise you to learn that over 59% of users on Tiktok are over 25, which means that you will have countless opportunities to reach your niche audience within the Tiktok population.

Allows you to showcase personality authentically: No expensive equipment or complicated skill is required to make entertaining content on Tiktok. Connecting the viewer to your products and services with a relatable story or participating in a fun trend are great ways to be more effective in gaining potential customers.

Promotes traffic to the website: Creating engaging content will draw increased interest from users which can be a great way to get them to click on your profile and then direct them to your website or other social media platforms.

With the ever-growing popularity of engagement marketing across all internet platforms, Tiktok is a great source for businesses to advertise in a way that is genuine, and not contrived from the desire to simply push their product.


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